Come back tomorrow

Gamified listening at Kuku FM. A comic case study by Pankaj Karamchandani.

1. Fiction shows ran up to 100 episodes, 7–10 minutes each. One free episode is barely a taste.
2. Hooked, with 99 episodes still locked.
3. A few episodes a day. Only on the show she’s already following.
4. Day by day, a few more locks open.
5. Enough story to fall for it. Not enough to finish it.
6. Day 5: “I can’t wait nine hours. I need to know how it ends.”
7. One tap. Every episode unlocked.

+33% D28 retention: a relative lift, together with ratings and reviews and video trailers on audio shows.

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